Bid lists arrive in every format but yours
Scanned PDFs, Excel takeoffs, messy email threads. Someone has to read every line and key it into the ERP, one SKU at a time.
AI quote & order entry for distributors
Every RFQ quoted.
Before lunch.
Dystra AI reads RFQs and POs from emails, PDFs, and spreadsheets, matches every line to your catalog, applies each customer’s pricing with deterministic rules, and drafts the quote in your ERP. Your reps review it. They never retype it.
Inbound RFQ
Hartwell Mechanical
Draft quote · review
3/4" Cu 90 elbow wrotMatched to catalog SKU
ReadyBall valve 1" FNPT lead-freeContract Tier B · floor 22%
PricedCirc pump 1/25 HP (disc.)Equivalent suggested
Needs reviewApprove & post to ERPHuman gate · audit trail on post
Built for inside sales managers at industrial, HVAC, plumbing, electrical, and MRO distributors
- Works alongside your ERP
- No per-customer templates
- Nothing posts without approval
- Pricing never from AI math
The problem
Your best reps are spending their day as data-entry clerks.
Pricing lives in people’s heads
Contract tiers, rebates, “we always give them 5% on fittings.” Margin leaks every time a rep guesses — or a new hire doesn’t know.
The fastest quote wins the job
While your team is still matching line 47, a competitor has already sent theirs. Slow quotes don’t just cost hours. They cost orders.
Dystra Quote
From messy RFQ to ERP-ready quote, without the retyping.
Six steps your team does by hand today. Dystra AI does them in one pass and hands your rep a finished draft to check.
Book a demoWhat the customer wrote → what Dystra AI matched
Vague description“nipple 1x3 blk”
1" × 3" black steel nipple, Sch 40Order shorthand“same as last March, double the elbows”
Rebuilt order · elbows ×2Customer part #“KM-2210 x 12”
Via customer cross-referenceCompetitor part #“GX-44187 or equal”
Equivalent from your lineSuggested add-on · isolation flanges
- 01
Ingest any RFQ, automatically
Forward an email or drop a file. Dystra AI pulls part numbers, descriptions, quantities, and specs out of PDFs, emails, and spreadsheets — including scans.
- 02
Match to your supplier catalogs
Every line is matched to your SKUs. Discontinued or out-of-stock items get an equivalent suggested, with the reasoning shown.
- 03
Apply the right price, every time
Customer-specific contracts, discounts, volume breaks, and margin floors are applied with deterministic rules — never AI math on price. Anything outside your rules is flagged for approval.
- 04
Recommend cross-sells and upsells
Accessories, consumables, and higher-grade options that usually ride along are surfaced so every quote can go out a little bigger.
- 05
Learn from every win and loss
Historical quote outcomes — what won, what lost, and at what price — sharpen product suggestions over time. Pricing rules stay under your control.
- 06
Post straight to ERP and CRM
One click after human approval and the quote or sales order lands in your ERP, the opportunity is logged in your CRM, and every change stays in an audit trail.
Dystra Sales Agent
Thirty years of product knowledge, in every rep’s pocket.
Your veterans are retiring and new hires take months to ramp. The Sales Agent answers product questions with sources — drawing on your catalogs, spec sheets, customer history, and live stock.
- Specs & compatibility Plain-language answers on cross-references and fit, typed or spoken.
- Cited sources Every answer points back to a sheet, catalog page, or ERP field.
- Customer context Account, open orders, and inventory lookups without five systems.
- Where reps work Counter, phone, and field — desktop or mobile surfaces.
Customer needs a replacement for the circ pump on PO-48213. It’s backordered. What can I offer that’s in stock?
Two in-stock options match on flow, head, and flange size.
Option A14 in stock, Main branch · direct fit
Option B6 in stock · variable speed, higher margin
Sources: manufacturer spec sheet p.4 · ERP inventory · order history
Dystra Customer Support
Fewer “where’s my order?” calls. More time selling.
A customer-facing assistant on your website, email, and phone line that handles routine questions around the clock — and hands anything complex to the right rep with full context.
Order status & tracking
Live answers from your ERP, any hour of the day.
Product & spec questions
Answered from your catalogs and manufacturer documents.
Quote requests captured
Inbound requests become a Dystra Quote draft for a rep.
Clean handoff to a human
Your rep sees the whole conversation. The customer never repeats themselves.
For managers
What changes for you, not just your reps.
Margin you can enforce
Set floors and discount rules once. Dystra AI applies them on every line and routes exceptions to you.
Illustrative quote line28% applied
See the whole pipeline
Every RFQ, draft, and sent quote in one queue — with status and turnaround time.
Ramp new hires faster
New reps quote like veterans from week one, because the knowledge sits in the system.
Your team stays in control
Nothing goes to a customer or into the ERP until a person approves it.
Compare
Why not templates, a generic AI tool, or building it yourself?
| Criterion | By hand | Templates / OCR | Generic AI tools | Build in-house |  |
|---|---|---|---|---|---|
| New RFQ formats | A rep reads every one | A template per customer layout | Reads text, doesn’t know your catalog | Your team keeps it working | Any format, no per-customer setup |
| Catalog, contract pricing & history | In reps’ heads | Not connected | Only what you wire up | Only what you wire up | Built in, on every line |
| Substitutes & cross-sells | If the rep remembers | Rare | Unreliable without your data | Custom work | Suggested on every quote |
| Gets better over time | As reps gain experience | Breaks when layouts change | Prompt churn | With more engineering work | Learns from corrections & win/loss |
| Ongoing upkeep | Hours every day | Fixing broken templates | Prompting and cleanup | Engineers on payroll | Handled with Dystra AI |
Adoption
Adopting it shouldn’t be an IT project.
We do the integration work
Our team connects Dystra AI to your ERP alongside yours. No big internal build.
Start small
Begin with one desk or one branch, then roll out when your team is ready.
Keep your current workflow
Customers keep emailing the same addresses. Reps keep working in your ERP.
Your data stays yours
Your pricing and customer data are never shared with other distributors.
ROI calculator
How many hours is your team spending on manual quote entry?
Move the sliders to match a typical week on your desk. Visitor-supplied inputs only — Dystra AI makes no external claims from this calculator.
Your team spends roughly
60hours / week
Full-time reps’ worth1.5
Hours a year2,880
Annual rep-time cost$100,800
Integrations
Works alongside your ERP. No rip-and-replace.
Dystra AI reads your catalog, pricing, inventory, and customer history, then posts approved quotes and orders back into your ERP and CRM. We’re building integrations in the order founding partners need them — tell us what you run on the demo call.
- Epicor Prophet 21
- Epicor Eclipse
- Infor CloudSuite
- Microsoft Dynamics
- SAP Business One
- NetSuite
Founding cohort
Help shape Dystra AI. Get it first.
We’re working with a small group of distributors to build Dystra AI around real quoting desks. Founding partners get early access, hands-on onboarding with your own catalogs and RFQs, a direct line to the product team, and founding-partner pricing locked in.
Book a demo- 1Bring a real RFQ to the call — the messier the better.
- 2We’ll walk through exactly how Dystra AI would handle it for your team.
- 3No embedded lead form on this site — book time on our calendar.
FAQ
Questions sales managers ask
No. Dystra AI prepares the quote and your rep reviews, edits, and approves it. Nothing goes to a customer or into your ERP without a person signing off. You decide which rules, if any, can be auto-approved later.
Dystra AI reads pricing, contracts, and discount structures from your ERP, and you set margin floors and approval rules on top. Pricing is applied with deterministic rules — not AI math. Any line that breaks a rule is flagged for review instead of going out.
Dystra AI suggests equivalent products from your catalogs, shows why it thinks they match (specs, dimensions, ratings), and lets the rep choose.
Yes. A PO that arrives by email, PDF, or spreadsheet is read, matched, and priced the same way, and drafted as a sales order for a rep to approve.
OCR turns a document into text, and templates break whenever a customer changes their layout. Dystra AI understands what each line means, matches it to your catalog using your cross-references and history, and applies your pricing. No templates to build or maintain.
It says so. Lines it is unsure about are flagged with the closest candidates, so the rep picks the right one. Those corrections teach Dystra AI for next time.
No. EDI orders are already structured. Dystra AI handles everything that arrives outside EDI: emails, PDFs, spreadsheets, and similar unstructured intake.
We are building integrations in the order our founding partners need them. Tell us what you run on the demo call — that directly shapes what we connect first.
Your catalogs, pricing, and customer data are used only to serve your company. They are never sold, never shared with other distributors, and never used to train a shared model on customer RFQs. See Security for the full, truthful claims.
A short call about your workflow, then — when you’re ready — a pilot on your own RFQs and catalogs. We ask for honest feedback; you get the product early and founding-partner pricing.